True premium quality in salon care and hair accessories! Created by professional hair stylists, Sutra Beauty® was born out of a passion to create the most effective, top-quality haircare products for hair professionals and home users alike. Building on years of hands-on experience and customer feedback, Sutra Beauty® aims to create top-quality products at affordable prices. Thanks to its dedication to developing the most effective and highest quality haircare products, in just a few years the Sutra Beauty® brand has become a leader in hair care innovation and one of the most preferred brands among hairstylists worldwide.