For over 25 years, Alterna has pioneered “alterna-tive” luxury haircare. Alterna transcends ordinary haircare – with healthy, sensorial rituals and clean, skincare-inspired formulas – elevating everyday moments into self-care experiences that instantly transform hair and delight the senses.
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ALTERNA Caviar Restructuring Bond Repair Leave-In Overnight Serum 100 ml
58.90 €A reparative overnight treatment that fights the signs of aging hair while you sleep.
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ALTERNA Caviar Restructuring Bond Repair Masque 161 g
68.90 €A deep repair masque that nourishes, strengthens and improves manageability.
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ALTERNA Caviar Restructuring Bond Repair Shampoo 250 ml
49.90 €A restoring shampoo with Caviar Bond Enforcing Technology.
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ALTERNA Caviar Restructuring Bond Repair Shampoo 40 ml
14.90 €A restoring shampoo with Caviar Bond Enforcing Technology. Ideal for testing new product or taking with you on a trip.
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ALTERNA Caviar Smoothing Anti-Frizz Blowout Butter 150 ml
52.90 €This melting cream-to-oil formula tames frizz while protecting hair from heat-styling and humidity.
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ALTERNA Caviar Smoothing Anti-Frizz Conditioner 250 ml
49.90 €A frizz-controlling conditioner that nourishes, conditions and helps block humidity.
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ALTERNA Caviar Smoothing Anti-Frizz Dry Oil Mist 147 ml
52.90 €A lightweight mist that instantly adds shine while taming frizz and flyaways.
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ALTERNA Caviar Smoothing Anti-Frizz Nourishing Oil 50 ml
52.90 €A lightweight yet nourishing treatment oil that controls frizz up to 72 hours. Ideal for testing new product or taking
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ALTERNA Caviar Smoothing Anti-Frizz Shampoo 250 ml
49.90 €A frizz-controlling shampoo that gently cleanses while controlling the level of humidity in the hair.
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ALTERNA Caviar Volume Holiday Duo *
79.90 €The bodybuilding shampoo and conditioner expertly cleanse and soften locks whilst adding weightless moisture and visible volume.
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ALTERNA Caviar Volume Holiday Duo Package
79.90 €The bodybuilding shampoo and conditioner expertly cleanse and soften locks whilst adding weightless moisture and visible volume.
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ALTERNA MHMC Easy Does It Air-Dry Balm 101 ml *
32.90 €A vegan lightweight, frizz-control balm that helps enhance natural styles, without heat application.
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ALTERNA MHMC Jelly Fix Repair Booster 50 ml *
36.90 €22.14 €A high-concentrate, vegan jelly booster that will help repair the hair.
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ALTERNA MHMC Me Time Everyday Conditioner 251 ml *
37.90 €A gentle, vegan moisturizing conditioner that enhances shine, adds smoothness, and improves manageability.
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ALTERNA MHMC Me Time Everyday Shampoo 251 ml *
37.90 €Me Time Everyday Shampoo is a gentle, vegan, moisturizing shampoo that enhances shine, adds smoothness and improves manageability.
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